Tuesday, 26 June 2012

Video What is Online Reputation Management?
We at SEO Synovation offer online reputation management or ORM as it encapsulates the principles of both search engine optimisation and internet marketing disciplines. While online reputation management, ORM for short, uses many techniques that also used in search engine optimization SEO, search engine marketing SEM and content marketing, the goals are opposite. SEO and SEM are aimed at helping your content and web properties rank higher in search engines, while ORM has the opposite goal of pushing down entries or minimizing negative content.

What is ORM Online Reputation Management?

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ORM or online reputation management involves monitoring the online space for negative mentions of businesses or persons and then taking action to mitigate the negative effects.h needs ORM Online Reputation Management?
Everyone does. Companies need it to protect their brand monitoring. Families need it to defend their social standings. Personalities need it to protect their carriers. In fact, if you can monitor not only negatives comments but positive opportunities, too to strengthen your carriers and social standings.

What are Positive Comments

You can mitigate negative comments by performing a blast of positive initiatives such as these for example:
  • Respond courteously to reviews on local listing sites
  • Respond actively to comments on your blog and social media pages
  • Publish regular expert-level content related to your field
  • Comment on other blogs and industry platforms
  • Publish press releases and participate in media interviews
  • Guest post on other industry blogs
  • Speak at industry events and attend networking events.

ORM agencies can monitor and help build your reputation online. There are great advantages to adding power to your online reputation and the reach you can gain with the resources of an experienced provider. You can check your Online Reputation Management for FREE by clicking on the link ORM Online Reputation Management. You will send you a report within 24 hours.

When Do You Need Professional Help

Here are a few situations where you will want some help with online reputation management:
  • Widely distribute negative content on the web that is so prevalent and core to your offering that it will damage potential customers' opinions about you
  • Newspaper and press articles, lawsuits, and reports will show up on the first page of search results for your company name that create a poor impression.

How can ORM Help You?

By using a range of techniques that are designed to deliver an impact quickly agencies can divert chatter, create flak and promote positive comments. Often search results can be impacted within 30 days.

The actions most likely taken by agencies are:
  • Flooding the search results with positive content that will effectively push the negative content off the first few pages
  • Requesting the removal of offending content.
  • Promoting the underlying issues that are causing the issues and communicating positively with the offended parties
Agencies collaborate with you and help you understand which tactics are going to be appropriate and what outcomes you should expect. To learn more about how they manage your online reputation follow this link.

What Do I Do Next?

SEO Synovation are ready to create your online reputation project for your business needs. Email us follow this link. We will provide you with a step by step documented approach to ORM Online Reputation Management.

SEO Synovation outlines 4 realities why Online Reputation Management (ORM) is essential for all businesses

SEO Synovation outlines 4 realities why Online Reputation Management (ORM) is essential for all businesses
SEO Synovation encourages businesses of all sizes to get involved in managing their company's reputation management from the inception date of the company’s website before costly negative comments are made. They cite 4 reasons why managing company’s reputations are important to avert negative comments that may damage profitability.
As more and more internet users consult opinion websites to review products they intend to purchase, the opinion of others has a profound influence of your profitability and your business reputation.
SEO Synovation, search engine optimisation (SEO) and interactive web marketing agency based in the UK, Italy and the Netherlands, has recently expanded its reputation management offering by introducing SpyRepMan as hundreds of companies seek an international footprint of their standing.
The SEO agency is quick to reiterate the importance of making a good first impression when it comes to influencing consumers on the web and offers companies five sound reasons why professional reputation management is a must for all businesses looking to dominate the online market. The following tips have been compiled by Vincent Sandford, CEO at SEO Synovation.
1.    Most companies management teams from multi-national corporations to start-up firms, are embracing reputation management to insulate themselves  from the potential damaging effects of a poor reputation. It is highly recommended that website owners catch up with the efforts of their competitors early to avoid seeming disinterested in how their company is portrayed within search engines, product reviews, forums and so on.
2.    Once businesses have left a positive or negative footprint on the web it's incredibly difficult to alter or remove it – and negative mistakes are very easy to make. One reckless public relations handling can potentially put off hundreds internet users and searchers for the company’s products. Professional reputation management consultants will eliminate the chance of internet users seeing the negative footprint by promoting positive comments through social media, forums, blogs, directories and link building techniques.
3.    Contemporary, web-savvy consumers know what to expect from online companies. If they are disappointed by the information or opinion they find on a certain brand, they will immediately head elsewhere, and this could negatively impact a firm's online success.
4.    The accessibility and real-time nature of the web makes it much easier for disgruntled customers, ex-employees or envious rivals to instigate a negative-comment campaign against a company. Companies need to be monitor web news channels, blogs and opinion websites by being quickly alerted to any comment and be prepared to act accordingly to manage the situation correctly without resorting to desperate measures.
 Employing a specialist reputation management company to control an online footprint brings a fresh perspective to the campaign. Business owners often have little time to devote to the time consuming operations of monitoring the web as they are intimately involved in running a business on a day to day basis.
On the other hand an outside interactive web marketing agency and  online marketer will be able to think of new and innovative ways to promote a product or service and shield a business from damaging feedback.
SEO Synovation was established in 2010 in San Severino Marche, in the central region of Le Marche, Italy to service international markets in the UK, Italy and the Netherlands.  Its aim of bringing effective yet affordable online marketing services to entrepreneurs, small and medium sized companies from all industries and backgrounds is the core marketing message of the company.
In additional to offering Reputation Management services the company offers a huge range of services including , Customer Relational Management Solutions, Web Based fully integrated Solutions, SEO Search Engine Optimisation, Pay Per Click account management, social media marketing and website design under a number of trade names including Synovation (the holding company). SEO Synovation, Video Synovation, Mobile Synovation and I-Marketing Synovation, Holiday Synovation Renovation Synovation.

Wednesday, 2 November 2011

5 Reasons Why You Should Depend Your Online Reputation Management

About Us
SEO Synovation an online reputation management solutions company with offices in England, The Netherlands and Italy launched SpyRepMan with Universal XS Italia today to help people promote, protect and defend their online reputation in the Italian Market. Seo Synovation and Universal XS Italia offer a comprehensive online reputation management platform called SpyRepMan that goes beyond simple monitoring. Their professional services are designed to eliminate or minimize the impact of damaging reviews and Internet articles and promote a positive online reputation for individuals, families, and businesses.

We are living in an age where first impressions are formed from the Web.  Google has only been around for 13 years but has had a profound effect on buying behaviour and reputation management causing most consumers, business owners and by-standees to be cautious.
Prior to the widespread use of the Web consumers would check with friends, Advertising Boards, Print Advertisements, Newspapers,  and any Print Products for a job, a date, a restaurant but nowadays 8 out of 10 check Google first and discover everthing there is to know about what they are searching for "says Vincent Sandford, Seo Synovationn and Universal XS Italia Managing and Marketing coordinator for New Initiatives.
Business owners, family members and individuals need to focus upon the need to depend their online reputation.  Here are 5 reasons why:
1. With Universal Search Google, the most used search engine on the planet, will display results from news channels, videos, articles, blogs and websites about you, your business or family members ased upon keywords or keyword phrases that contain the names of you, your family or your businesses.
2. This means that "positive news" is broadcasted to a wide audience that may enhance your standing in the community, benefit you if applying for a job, or trying to close an important contract or just give you " a wow boost" to your ego.
3. Conversely this also means that "negative news" is equally broadcased to the world usually at a faster rate than positive news and, gathered and spread very quickly by all channels on the web thereby damiging your reputation.

4. If comments are published on the Web they are there forever, cannot be removed except in exceptional circumstances and will be read by anyone and everyone.  If legally defendable you can sue but by then the comment will damage you in some form that money cannot redress,
5. Whether there are positive or negative comments about you, your family or your business the correct course of action is to promote positive news and protect,isolate and depend negative news.
Vincent Sandford of SEO Synovation says "It is now easier to mark down personal and business reputations. Someone can hide behind a hateful comment, a malicious video or untruthful post that remains online forever and can damage personal lives or businesses. It is online terrorism and companies like ours intend to provide individuals, families and businesses the right tools and experience to fight back."